Android, CupCake, Donut, Éclairs, Froyo (Frozen-Yoghurt), Gingerbread, HoneyComb, IceCreamSandwich, JellyBean, KitKat.
Series of desserts or series of Android version……
Google calls its next version of its mobile OS Android Kitkat. The decision to brand this software with Nestle’s chocolate might be because everyone likes to have and keep desserts and cannot stay away from it.
Idea behind this was to do branding and that too with such a brand which can protect from the political pitfalls of deals. If by mistake, they end up dealing with good or ill of the other brand would impact Android also. There might be some reputational issues which should not end up the brand equity.
Google also has its own issues / controversy that Android attracts malwares. There might be a risk involved for Kitkat brand if the new OS proved to be crash prone or susceptible to malware.
It might be a surprise to lot of people including Googlers though now a days news becomes public before they are officially supposed to be. For more applications and supports that we can offer you- please visit- www.indapoint.com.